Pharma information intelligence agency Acxiom is working with Treasure Information to launch HCP Interact – a platform that connects information from disparate sources and provides pharmaceutical entrepreneurs a simple, no-code approach of delivering on personalisation efforts.
The advertising and marketing platform is designed to assist pharma firms make deeper connections with healthcare professionals in a approach that may enhance affected person outcomes.
The corporate says it goals to chop via the noise that’s sometimes a part of healthcare professionals (HCP)’s day once they’re attempting to analysis healthcare developments and new drugs.
HCP Interact is claimed to permit pharma entrepreneurs to construct a unified HCP view that’s based mostly on engagement historical past, demographics and interactions with content material. With that unified buyer view Treasure Cloud’s Buyer Information Cloud then helps entrepreneurs to construct HCP audiences based mostly on product, behavioural and HCP insights.
The ultimate step is to activate that information throughout advertising and marketing platforms, together with internet, apps, social and CRM.
Mike Menzer, EVP and GM of Acxiom Worldwide, stated: “Pharmaceutical firms have been on a journey to digitalise, however covid-19 has made this a direct precedence versus a future roadmap.
“The advantages of HCP Interact are wider reaching than simply pharma manufacturers. Sooner or later and over time, the digitalisation of HCP communications will ship extra insights and the flexibility to react shortly to potential well being developments nicely upfront.
The influence of covid has meant an finish to pharma reps assembly with healthcare professionals face-to-face, however the shift to different communication channels has been much less efficient, partaking and targeted.
Mike Menzer, EVP and GM of Acxiom Worldwide, stated: “Collaboration between trade companions and healthcare professionals finally advantages sufferers.
“These relationships are based mostly on an change of knowledge. Entrepreneurs are creating new methods to attach with HCPs and are investing in engagement platforms that allow partnerships throughout the healthcare ecosystem. Acxiom and Treasure Information are honored to be part of this healthcare journey enabling pharma, trade companions, and HCPS to collaborate higher.”
Covid has additionally hastened the introduction of digital wards – not too long ago NHS Leicester, Leicestershire and Rutland went stay with its bronchial asthma digital ward.